Guides
Practical advice for owners who’d rather be running the business.
No hype and no borrowed statistics — how to work things out from your own numbers, and what to ask any supplier, including us.
Latest · 25 February 2026 · 4 min read
No-shows in Irish salons and barbershops: what they actually cost you, and what reduces them
Work out what empty chairs are costing your business using your own numbers, then see which of the standard fixes — deposits, reminders, easy rescheduling — actually change behaviour.
Read the guide20 February 2026 · 4 min read
Choosing an online booking system in Ireland: what to compare, and what actually matters
Calendly, Setmore, Acuity, Phorest, Fresha or something built into your website — the honest differences between them, and the questions worth asking before you commit.
15 February 2026 · 3 min read
WordPress, Wix or a custom build? An honest comparison for Irish small businesses
All three can produce a good website. The difference is who carries the maintenance, what it costs over three years, and how much of your own time it takes. Here is the trade-off, stated fairly.
10 February 2026 · 4 min read
Why you get website visitors but no calls — and how to work out what it is costing you
If people are finding your site and not ringing, the problem is usually one of four things. Here is how to identify which, and how to put a number on it using your own figures rather than someone else's average.
5 February 2026 · 3 min read
Automated booking for Irish service businesses: what it does, and what to check on GDPR
What automated booking actually automates, where it helps a small service business, and the data-protection questions worth asking any supplier before you hand over your client list.
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